![]() I’m less likely to go back and find the smaller piece of landscape content, and reopen it in horizontal frame.īut hey, that’s just me. It’s the position that works best when I’m moving, and it allows for me to feel more confident to pause the piece of content and come back to it again when I’m stationary. Holding my phone vertically is more comfortable. And it has to be at LEAST 10-15 minutes in length. Personally, if I’m turning my phone for landscape view, I’m committing to whatever piece of content I’m about to watch. The first obvious reason is because now, IGTV will have to train users to turn their phone, a move not often made for quick consumption. And if I’m thinking strategically, I might have to play devil’s advocate and say this may not prove the same engagement as vertical frame. This new flexibility certainly makes room for more creative content, and could possibly drive more creators to the platform. IGTV users can turn their phones sideways to view the piece of content in full-screen. So how did IGTV combat the loss of real estate that comes with horizontal frames? A problem that reportedly influenced the switch to allow landscape videos on the platform. ![]() On a smaller scale, content creators may feel a limitation in creativity. So producers reshoot for social, taking up time and more importantly, money. Often times, tv spots can’t simply be cropped in order to fit vertical frame, as much of the set is distorted, cut out, or appears limited in value. This format sounds ideal, but what limitations do vertical videos hold? The user would be most influenced to pause in their scroll and observe the piece of content. It allows the piece to hold almost all of the screens view on most phones, making no room for distraction of other content. Thus, creating content in vertical format. For content creators and businesses alike, it would be best to take advantage of all the possible real estate on the consumers screen. ![]() So naturally, you consume your content in the same position. This is, of course, assuming you own a smartphone. If you’re like me, you commonly hold your phone vertically. Let’s talk about the pros and cons of both horizontal and vertical video on IGTV, and how this update in social media could be both beneficial and disadvantageous. But for the purpose of this blog post, I’d like to hold a debate… with myself. In the app’s original launch, videos have only been visible in vertical position, which made sense, considering it’s best practice status for engagement. Once your landscape video is saved in a vertical/portrait format, you can upload it to your IGTV channel.IGTV has taken on a new design that now allows you to upload videos in landscape format. The app will create your customized video and save it to your device’ camera roll. Once you’re done making the customizations, tap on SAVE on the top-right corner of the screen. ![]() There are controls to trim and adjust the speed of the video to either slow or fast as well. Under the backdrop option, the default style is Blur (which looks great), but you can change it to a solid color or a custom image of your choice. The default settings of the app are everything we need to create a vertical video for IGTV. Then select a landscape video you would like to convert into a vertical frame with background blur. Once you have Kataly installed on your iPhone, open it and tap on the Video icon on the right. Using Kataly, you can quickly add background blur to your landscape videos so that IGTV doesn’t crop the video. It is Ad supported and is entirely free to use. Kataly is a free app for iOS with no in-app purchases. The app even lets you add a background blur to the vertical frame so that it looks pretty when played on IGTV. If you’re on an iPhone, you can download the Kataly app from the App Store to fit a landscape video in a vertical frame without cropping the original video. But you can easily avoid it by adjusting a landscape video in a vertical frame without any crop. So if you upload a video shot in the landscape to IGTV, it’ll be cropped to fit and displayed vertically in the app. IGTV doesn’t let users upload videos in landscape format because it’s built strictly around the ways we hold our smartphones naturally - in vertical mode.
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